Privacy Policy
Last updated: April 2026
1. Who We Are
WSM International supports founders of growing and established businesses as they clarify what they want their business to make possible and design the path that supports it. References to "WSM", "we", "us", or "our" in this policy refer to WSM International.
For questions about this policy, contact us at: info@wsminternational.com
2. Information We Collect
We may collect the following information when you use our website or contact us:
- Name and contact details (email address, phone number)
- Business name and role
- Information you provide when requesting a conversation
- Website usage data collected via cookies and analytics tools
3. How We Use Your Information
We use the information we collect to:
- Respond to enquiries and review requests
- Provide and deliver our services
- Improve our website and understand how it is used
- Comply with legal obligations
We do not sell or rent your personal information to third parties.
4. Legal Basis for Processing
We process your personal data on the following bases:
- Legitimate interests — responding to business enquiries and operating our services
- Contractual necessity — where we have an engagement in place
- Legal obligation — where required by law
- Consent — where you have explicitly provided it (e.g. cookies)
5. Data Retention
We retain personal data only for as long as is necessary for the purposes it was collected, or as required by law. Enquiry data is typically retained for up to 12 months if no engagement follows.
6. Your Rights
Under applicable data protection law, you have the right to:
- Access the personal data we hold about you
- Request correction of inaccurate data
- Request deletion of your data
- Object to or restrict processing
- Withdraw consent at any time (where processing is based on consent)
To exercise any of these rights, contact us at info@wsminternational.com.
7. Third-Party Services
We may use third-party tools (such as analytics or form providers) that process data on our behalf. These providers are bound by appropriate data processing agreements and do not use your data for their own purposes.
8. Changes to This Policy
We may update this policy from time to time. The date at the top of this page reflects the most recent revision. Continued use of our website following any update constitutes acceptance of the revised policy.